MICE & Event Strategy
Shape audience, format, run-of-show and guest experience around clear brand and business objectives.
Hotel MICE · Marketing Communications · Brand Experiences
Creating hotel campaigns and events that attract guests, partners and revenue.
A hospitality marketing and event professional with experience in revenue packages, MICE-style activations, media relations, KOL engagement, sponsor development and VIP guest experiences. I connect strategy, communications and on-site delivery to create programs that strengthen the brand and support commercial goals.
20+Campaigns and events delivered
6+Premium golf experiences delivered
100+Prospective clients engaged
30×+Revenue-to-budget campaign result
Core Capabilities
From guest proposition to on-site delivery
Hotel Marketing Communications
Develop revenue packages, bilingual content, social media, photography, PR and KOL programs for hospitality brands.
Partners & Event Operations
Coordinate venues, sponsors, vendors, performers, media and execution teams from planning through live delivery.
Featured Case Studies
Selected work across hotel campaigns and live experiences
Five cases highlighting hotel communications, revenue campaigns, VIP engagement, market entry and content-led growth.
Selected Activations
Events, partnerships and social-impact programs
Ordered by latest project year, from newest to oldest. Multi-year programs are listed by their most recent delivery year.
CEO CENTER × Ponleu Prom | Art & Brand Activation
A cross-brand cultural activation co-hosted with Cambodian artist Ponleu Prom and Tribe Cambodia, using art to attract new audiences to CEO CENTER and strengthen its local brand presence.
Role: Represented CEO CENTER in concept planning and on-site delivery, coordinated the artist and agency, secured a Japanese whisky sponsor, and managed media relations and PR distribution.
Result: Secured coverage from Khmer Times, Cambodia China Times and 58cam; strengthened CEO CENTER’s visibility within Cambodia’s art community and introduced the venue to a new Japanese beverage partner.
LM CAR × LIXIN Biotech GERMAGIC
A post-pandemic co-brand launch positioning GERMAGIC’s vehicle-disinfection solution as part of LM CAR’s premium mobility service and safety commitment.
Role: Planned the event flow and on-site execution, coordinated media attendance and interviews, and prepared and distributed PR materials.
Result: Secured earned coverage from Khmer Times, Cambodia China Times and 58cam, extending the partnership announcement across English- and Chinese-language media in Cambodia.
CEO CENTER × Bastien Gonzalez | VIP Brand Experience
A cross-brand activation with French premium hand-and-foot care brand Bastien Gonzalez, positioning CEO CENTER as an intimate setting for international brands to engage VIP guests through products and signature services.
Role: Represented CEO CENTER in coordinating the venue and brand teams, aligning event requirements and shaping the on-site VIP experience.
Result: Delivered CEO CENTER’s first on-site activation with an international brand, expanding the venue’s role as a premium client-engagement and partnership platform.
CEO CENTER | Inaugural Christmas Market, Lighting & Charity Ceremony
Designed the group’s first year-end community activation: a five-hour program combining a vendor market, guest engagement, a tree-lighting ceremony, charitable giving and networking.
Role: Created the venue plan and detailed run of show; designed the check-in and guest journey; coordinated staffing, vendors, host and AV; structured the lighting, donation and photo protocols; and managed media outreach and PR distribution.
Result: Brought together 10+ established brands and vendors and delivered the group’s inaugural Christmas market alongside a structured lighting and charity donation ceremony.
LIXIN Group & Simple Cambodia Magazine
Led integrated marketing communications spanning corporate events, media publishing, advertising sales and editorial planning.
Role: Planned and delivered major events for parent company LIXIN Group while managing advertising sales and editorial planning for Simple Cambodia Magazine.
Result: Planned and delivered 20+ events of varying scale between Feb 2022 and May 2026.
PONLEU | Charity Fundraising Art Exhibition
A charity art exhibition staged inside LIXIN Group’s sales showroom, combining fundraising, media engagement and showroom activation.
Role: Planned the exhibition concept and visitor flow, coordinated the venue setup, and managed on-site execution.
Result: Generated media exposure and visitor traffic for the sales showroom while expanding public attention for the fundraiser.
Simple Cambodia Magazine × 3rd Phnom Penh Plant and Garden Fair
A cross-promotion partnership that exchanged magazine advertising inventory for an on-site exhibition booth, extending the brand’s reach from print to face-to-face audience engagement.
Role: Structured the media-barter partnership, planned the booth promotion, and coordinated magazine distribution and on-site brand engagement.
Result: Created an additional offline brand touchpoint and introduced the magazine directly to event visitors through a non-cash resource exchange.
CEO CENTER × Dina Chhan | Life's Canvas Art Exhibition
A collaborative exhibition with Cambodian artist Dina Chhan, bringing art, hospitality and partner resources together to position CEO CENTER as a cultural gathering space.
Role: Developed the event concept and run of show, coordinated the artist collaboration, secured a beverage partner, and served as the on-site host.
Result: Delivered a cross-sector cultural activation connecting a local artist, venue, sponsor and guests while strengthening CEO CENTER’s presence in Cambodia’s arts community.
WULAI Pause Landis Resort | Integrated Hotel Marketing
Integrated stay-package development, content production, social media and KOL relations to strengthen demand generation and the guest experience.
Strategy & Execution: Developed stay packages, produced hotel dining photography, managed social media, hosted VIP and key-account guests, and coordinated KOL collaborations to expand brand reach.
Result: Contributed to more than 100% growth in hotel revenue during my tenure.
Penghu Mazu Cultural Stay Package
A two-day, one-night package for two guests, priced from NT$5,488, combining Penghu island heritage, Mazu faith and a purpose-made gift.
Strategy & Execution: Developed the concept, cultural positioning and commercial structure; sourced handcrafted gifts through a correctional vocational training program and arranged a blessing ritual at a Penghu Mazu temple.
Result: A project cost of NT$10,000 generated more than NT$300,000 in total revenue—over 30× revenue-to-cost.
Simple Cambodia Magazine | Content, Advertising & Partnerships
Led the magazine’s integrated growth across editorial planning, bilingual content, advertising sales and cross-brand partnerships.
Strategy & Execution: Served as a lead writer and translator for Issues 4 and 5, managed advertising sales, and connected magazine resources with LIXIN Group campaigns and local partners.
Result: Authored approximately two-thirds of the 2025 issue’s feature content, contributed to 20+ campaigns and events, and generated five-figure U.S. dollar advertising sales.
Yang Guo Fu Malatang | Cambodia Launch
An influencer-led market-entry campaign for a leading Chinese F&B brand, built on local media insight and cross-community creator networks.
Strategy & Execution: Leveraged years in Cambodia’s media industry to assess KOLs by audience fit, content style and conversion potential—not follower count alone—then activated Chinese, Cambodian and Filipino creator networks for campaign delivery.
Result: 70K+ views from one KOL collaboration; approximately US$3,000 in incremental store sales.
Future Light Organization | Donation Campaigns
Recurring charity campaigns designed to secure corporate donations and essential supplies.
Role: Designed event flows and mobilized local, Chinese and international business partners.
Result: 10+ companies joined the 2026 campaign.
LIXIN Group × Tiny Toones | Annual Donation Program
A recurring donation program supporting Tiny Toones’ youth dance and education initiatives while strengthening LIXIN Group’s CSR commitment.
Role: Planned each donation event, led corporate social media promotion, and secured venue and in-kind sponsors.
Result: Secured approximately US$2,000 in goods for donation.
LIXIN Group | Second Annual Christmas Market & Charity Event
A seven-hour year-end activation at CEO CENTER combining a Christmas market, interactive guest experiences, a lighting ceremony, live performance and a donation program for three community and education partners.
Role: Created the detailed run of show and venue flow, recruited and managed market vendors, coordinated the host, dance troupe, beneficiary organizations and internal departments, and directed live cues and on-site operations.
Result: Delivered LIXIN Group’s second annual Christmas activation, transforming the sales venue into a public-facing community experience with synchronized market, lighting, performance and donation moments.
Crown Exhibition | Cultural Fashion Showcase
A cultural showcase co-created with a professor from Phnom Penh’s Royal University of Fine Arts, combining Khmer crown artistry, traditional costume presentation and a live fashion experience at CEO CENTER.
Role: Developed the event concept and run of show, initiated and managed partnership discussions with the professor, aligned the cultural content and production details, and secured a beverage sponsor for the event.
Result: Built a cross-sector collaboration connecting cultural expertise, venue activation and commercial sponsorship, delivering an audience-facing showcase of Khmer crown and costume artistry.
CEO CENTER | Taiwan Carnival in Georgia
An overseas cultural stage program delivered at CEO CENTER’s Georgia branch, presenting Taiwan-themed live performances in a cross-border setting.
Role: Served as Stage Director, developed the program and run of show, sourced and coordinated suitable singers and dancers, aligned performance cues, and led real-time contingency response.
Leadership Focus: Managed the live stage from talent selection through on-site delivery, balancing creative quality, timing and rapid issue resolution in an international environment.
LIXIN Group | Golf Client Series
Invitation-only golf experiences designed to engage prospective property buyers and strengthen client relationships.
Role: Designed event formats, segmented target guests, secured venue and gift sponsors, and coordinated Taiwanese celebrity participation in 2026.
Result: 6+ events with approximately 100 prospective buyers in total.
Career Overview
A career built across sales, hospitality and integrated marketing
Kin&Co
Marketing Manager on contract, supporting Yang Guo Fu Malatang’s Cambodia market entry and helping Taiwanese brands understand and navigate the Cambodian market.
LIXIN Group & Simple Cambodia Magazine
Marketing and communications leadership spanning editorial planning, advertising sales, brand partnerships and 20+ corporate campaigns and events.
WULAI Pause Landis Resort
Hotel marketing communications covering revenue packages, digital content, KOL relations, social media and VIP guest engagement.
Four Points by Sheraton Penghu
As Marketing and Communications Supervisor, developed hotel stay packages and cultural campaigns. The flagship Penghu Mazu campaign generated more than 30× its project cost and led to an offer from WULAI Pause Landis Resort.
CIONLLI Metal Industrial Co. | Regional Sales Manager
Managed U.S. client accounts, commercial proposals and cross-border supply chain logistics, including product distribution and order fulfillment for Walmart and Target.
Universal Worldwide Trading | Sales Manager
Managed B2B sales and key retail accounts across Hawaii; expanded product presence in Walmart and Target and generated US$200K+ in annual sales revenue.
Education
University of Hawaiʻi at Mānoa
Bachelor of Science in Travel Industry Management
An international foundation in tourism, hospitality and service business, supporting a career developed across the United States, Taiwan and Cambodia.
Professional Certification
TOEIC Listening & Reading | 915
Listening 485 · Reading 430
Professional English proficiency applied across international sales, hospitality marketing, bilingual editorial work and client communications.
Next Step
Open to hotel MICE, marketing communications, event strategy and guest-experience roles.
This portfolio is designed for a focused interview review. Additional project details, references and supporting materials are available upon request.